Youtube

YouTube is a global video-sharing platform that provides users with a space to upload, share and view videos. Owned by Google, YouTube operates through several key divisions, including YouTube Music, YouTube Gaming, and YouTube TV. Competitors include Vimeo, Dailymotion, TikTok and Instagram.
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Creator Economy

YouTube Makes Strong Start to Social Media Earnings

By Erin Woo and Kaya Yurieff · Jul 23, 2025 4:14pm PDT
Alphabet kicked off earnings season for social media companies with good news from YouTube: the video juggernaut’s advertising revenue rose 13% year over year in the second quarter, beating its growth rate in the first quarter and calming fears that President Trump’s tariffs would be a headwind for social media revenues. Another positive... Alphabet kicked off earnings season for social media companies with good news from YouTube: the...
Snap CEO Evan Spiegel at The Information's Future of Influence event in June. Photo by Erin Beach
Creator Economy

What to Expect from Meta, Snap, YouTube Earnings

By Kaya Yurieff · Jul 22, 2025 2:00pm PDT
Earlier this year, uncertainty stemming from the Trump administration’s tariffs seemed poised to hurt advertising demand. But those worries seem to have faded during the second quarter as President Trump postponed tariff deadlines. In fact, ad spending growth accelerated for Meta Platforms, YouTube, Google’s paid search advertising and... Earlier this year, uncertainty stemming from the Trump administration’s tariffs seemed poised to...
Art by Mike Sullivan.
Exclusive

TikTok, Instagram Plot TV Apps Following YouTube’s Success

By Kaya Yurieff and Kalley Huang · Jun 26, 2025 12:01pm PDT
Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to make it easier for viewers to watch videos from their apps on TV screens. The social media giants see an opportunity to grab some of the ad dollars flowing to the streaming TV market. Meta Platforms’ leaders have said they are planning to develop a... Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to...
The Information Founder Jessica Lessin (L) and YouTube Chief Business Officer Mary Ellen Coe (R). Photo by Erin Beach.
WTF: Women in Tech, Media and Finance

YouTube Exec: Subscription Strength Prompted Reorg

By Erin Woo · Oct 29, 2025 6:16pm PDT · 1 comment
A major staff reorganization at YouTube on Wednesday in part reflects the growing importance of subscriptions to the streaming service’s business, a top executive from the video juggernaut said on Wednesday. Subscriptions are “a major monetization driver, so that deserves the attention of a senior leader reporting into [YouTube CEO] Neal... A major staff reorganization at YouTube on Wednesday in part reflects the growing importance of...