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AI Agenda Live: From Token Maxing to Value maxing: Getting More From Every Unit of Compute

By The Information Partnerships · Oct 7, 2026 8:34am PDT

In AI circles, conversations about compute shortages are as common as talk of the weather. As agentic workflows threatento multiply token consumption further, it’s little wonder that talk has shifted from securing GPUs to optimizing them. At a recent panel, The Information’s Phoebe Liu sat down with three AI leaders—from chipmakers and AI clouds... In AI circles, conversations about compute shortages are as common as talk of the weather. As...

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Use Google Gemini to Research Vendor Products, Services, and Features

By The Information Partnerships · Sep 29, 2026 11:00am PDT

Making a vendor recommendation for a major IT initiative can be paralyzing. Every company promises a “seamless” user experience and “robust” APIs, but buyers typically lack visibility into real-world implementation and operations until after they’ve already made a decision. As a result, many tech leaders default to recommendations from people in... Making a vendor recommendation for a major IT initiative can be paralyzing. Every company...

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The Real Cost of AI: A Survey of the Unpredictable Token Economics

By The Information Partnerships · Sep 21, 2026 9:04am PDT

For decades, enterprise software budgeting was a predictable exercise: negotiate a subscription fee, project the number of seats you need, move on. AI has broken that model. Pricing tied to tokens — the metered unit behind most AI billing — has turned technology spend into a variable cost, and an unpredictable one. The Information’s survey of... For decades, enterprise software budgeting was a predictable exercise: negotiate a subscription...

Communicate Technical Topics to a Non-Technical Audience with Google Gemini

By The Information Partnerships · Sep 18, 2026 7:01am PDT

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Communicate Technical Topics to a Non-Technical Audience with Google Gemini

By The Information Partnerships · Sep 18, 2026 7:01am PDT

In a room full of IT professionals, words and phrases like “tokenization,” “retrieval-augmented generation,” and “context window” need no explanation. But when technology leaders present to their CEOs and other company leaders about topics like AI, they often find that they need to translate these terms into everyday business language, or else... In a room full of IT professionals, words and phrases like “tokenization,” “retrieval-augmented...

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How to Stay on Top of Tech Trends with Google Gemini

By The Information Partnerships · Sep 16, 2026 8:36am PDT

Even for technology leaders, it can feel impossible to keep up with constant advances in the field. This is especially true in the age of AI, with vendors racing to roll out model updates with new capabilities. Even if technology leaders had time to attend every conference and read every tech publication, it would be a full-time job to simply... Even for technology leaders, it can feel impossible to keep up with constant advances in the...

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How to Use Google Gemini to Brainstorm Content and Thought Leadership

By The Information Partnerships · Sep 10, 2026 8:07am PDT

In almost any organization, there are practically infinite content ideas hiding in memos, emails, presentation decks, and meeting notes. But too often, this material mostly sits idle. Ideas that sparked excitement in the moment get ignored in favor of the countless little emergencies of office life, and eventually they are forgotten entirely. ... In almost any organization, there are practically infinite content ideas hiding in memos, emails,...

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How to Use Google Gemini for Market Research and Campaign Planning

By The Information Partnerships · Sep 8, 2026 11:40am PDT

For marketers, the start of annual campaign planning is the ultimate blank page. Even with access to comprehensive product information and results from past campaigns, it can be daunting to begin pulling this data together and finding ways to improve in the year ahead. Often, marketing leaders are overwhelmed with a combination of highly... For marketers, the start of annual campaign planning is the ultimate blank page. Even with access...

How to Prepare for Trademark Filing Using Google Gemini

How to Prepare for Trademark Filing Using Google Gemini

By The Information Partnerships · Aug 18, 2026 12:59pm PDT

How to Prepare for Trademark Filing Using Google Gemini

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How to Prepare for Trademark Filing Using Google Gemini

By The Information Partnerships · Aug 18, 2026 12:59pm PDT

Starting a new business requires founders to make important decisions and tackle complex processes in areas where they typically lack expertise, such as human resources and accounting. One of the most important early steps is filing for a trademark to protect your brand name, logo, and other identifying assets from unauthorized use. Trademark... Starting a new business requires founders to make important decisions and tackle complex...

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How to Use Google Gemini to Develop Customer Relationships

By The Information Partnerships · Jul 16, 2026 6:15am PDT

It feels like there’s almost never enough time to get everything done in the run-up to a big event. If your company’s annual conference is coming up, that means you have a golden opportunity to connect with some of your most important prospects face-to-face. But it likely also means that you need to finish up a booth design, rehearse a keynote... It feels like there’s almost never enough time to get everything done in the run-up to a big...

Prepare for Customer Calls with Google Gemini

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Prepare for Customer Calls with Google Gemini

By The Information Partnerships · Jul 14, 2026 8:30am PDT

Pitching a new customer for the first time can be intimidating. Especially if most of your conversations are with existing clients and warm leads, it is often difficult to know where to start with a new customer. The prospect may know little to nothing about your product or service offering, and it is easy to fall into the trap of... Pitching a new customer for the first time can be intimidating. Especially if most of your...

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How to Conduct a Competitive Analysis with Google Gemini

By The Information Partnerships · Jul 10, 2026 5:20am PDT

Decisions about when, where, and how to expand a business are always fraught with uncertainty. The prospect of growing the business and reaching new customers with novel offerings is enticing, but a false step can be extremely costly. A well-researched competitive analysis can reduce this risk by surfacing potential stumbling blocks at the very... Decisions about when, where, and how to expand a business are always fraught with uncertainty....

The Next Phase of Enterprise AI Is About Decisions, Not Experiments

By The Information Partnerships · Jul 6, 2026 7:53am PDT

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The Next Phase of Enterprise AI Is About Decisions, Not Experiments

By The Information Partnerships · Jul 6, 2026 7:53am PDT

At this year’s Milken Institute Global Conference, the discussions around enterprise AI had shifted. The question among executives was no longer if AI would pay off, but how. Many talked less about proving ROI and more about positioning their companies to capture it. That tension—between AI’s capabilities and organizations’ capacity to keep up—... At this year’s Milken Institute Global Conference, the discussions around enterprise AI had...

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How to Use Google Gemini to Analyze Marketing Campaigns

By The Information Partnerships · Jun 29, 2026 9:07am PDT

Some of the most important business lessons show up in post-mortem reports. Consider a marketing campaign for the launch of a new product. If leaders take the time to analyze their efforts after the results are in, they can determine which of their initial assumptions held true, what surprises they should have anticipated, and how they can... Some of the most important business lessons show up in post-mortem reports. Consider a marketing...

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How to Build a Personal Brand with Google Gemini

By The Information Partnerships · Jun 24, 2026 10:41am PDT · 1 comment

For founders, the benefits of building a personal brand are undeniable. A high-profile personal brand can lead to more attention and opportunities from media and investors, create inbound demand from warm leads, and foster trust with potential customers. And, unlike traditional marketing, it can be executed with zero budget. However, building a... For founders, the benefits of building a personal brand are undeniable. A high-profile personal...

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Trustworthy AI as a value lever

By The Information Partnerships · Jun 5, 2026 9:17am PDT · 3 comments

Trust is a requirement for the success of AI, an operating condition that enables speed, scale and autonomy. When implementing AI technology, enterprises need to move at the speed of trust. Go faster, and unforeseen risks proliferate; go slower, and you fall behind your competitors. Most executives are aware that trust is key to the success of... Trust is a requirement for the success of AI, an operating condition that enables speed, scale...

How to Streamline Employee Engagement Surveys with the Google Gemini app

By The Information Partnerships · Jun 3, 2026 8:40am PDT

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How to Streamline Employee Engagement Surveys with the Google Gemini app

By The Information Partnerships · Jun 3, 2026 8:40am PDT

Employee engagement and satisfaction surveys sound simple: Ask your workers about their experience, and then see what they have to say. But in practice, these survey cycles often turn into months-long marathons, with HR teams sometimes taking weeks to agree on the right questions and then manually combing through messy, unstructured data after... Employee engagement and satisfaction surveys sound simple: Ask your workers about their...

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How to Create Presentation Outlines in Seconds with Google Gemini

By The Information Partnerships · May 22, 2026 8:17am PDT · 3 comments

When business leaders are preparing for an important presentation, their teams sometimes need to shut down their other work for days or even weeks to clear time for the prep work: multiple meetings to bat around ideas, long email threads to pin down the overarching narrative, and a constant stream of notifications as various stakeholders mark up... When business leaders are preparing for an important presentation, their teams sometimes need to...

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How AI Is Rewriting the Corporate Playbook

By The Information Partnerships · May 12, 2026 11:19am PDT

Perhaps the only thing outpacing AI spending is the volume of commentary dedicated to the technology’s disruption. And while business leaders aren’t lacking for insights, they are discovering that AI is evolving faster than any coherent playbook can keep up with. The result is that companies are making high-stakes decisions without clear... Perhaps the only thing outpacing AI spending is the volume of commentary dedicated to the...

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Beyond the Models: Where Investors Are Finding AI’s Next Wave

By The Information Partnerships · May 12, 2026 11:18am PDT

Getting in on the ground floor of the next AI wave can feel particularly elusive for investors. With billions continuing to pour into frontier models and the infrastructure powering them, much of that opportunity is already spoken for. For investors looking beyond hyperscalers and data centers, the question is no longer whether AI will reshape... Getting in on the ground floor of the next AI wave can feel particularly elusive for investors....

Capital, Not Compute, is the Real AI Bottleneck

By The Information Partnerships · May 11, 2026 9:19am PDT

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Capital, Not Compute, is the Real AI Bottleneck

By The Information Partnerships · May 11, 2026 9:19am PDT

Satisfying AI’s ravenous appetite for power and compute has kicked off a once-in-a-generation infrastructure expansion that is also one of the most expensive in modern history. Nvidia CEO Jensen Huang has estimated a single gigawatt of capacity can cost as much as $50 billion. With McKinsey projecting data center demand could reach 156 GW by... Satisfying AI’s ravenous appetite for power and compute has kicked off a once-in-a-generation...