Walmart

Walmart is a multinational retail corporation that operates a chain of discount department stores, grocery stores, and hypermarkets. Founded in 1962 by Sam Walton, Walmart has become one of the largest companies in the world, with over 11,000 stores in 27 countries. The company is led by CEO Doug McMillon. Walmart faces competition from other retail giants such as Amazon, Target, and Costco.
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Recent Articles about Walmart
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Exclusive

To Court Big Brands, Walmart Throws Some Smaller Merchants Under the Bus

By Ann Gehan · Aug 18, 2025 6:00am PDT · 3 comments
For nearly 25 years, Tracey Shelley, an online merchant who sells products like Olay moisturizer, Coppertone sunscreen and Dr. Squatch deodorant, operated mainly on Amazon’s marketplace. But in the past few years, Shelley said she shifted nearly half her business to Walmart, as the retailer lobbied online sellers to sell on its site. In its... For nearly 25 years, Tracey Shelley, an online merchant who sells products like Olay moisturizer,...
Jeff Green, founder of The Trade Desk. Photo via Getty
Exclusive

Walmart Backing Away From Trade Desk, an Amazon Ad Tech Rival

By Catherine Perloff and Theo Wayt · Aug 14, 2025 7:16am PDT
Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most valuable clients—Walmart. Last year, Walmart renegotiated its four-year-old arrangement with the Trade Desk, under which advertisers buying spots on the Web using Walmart shopper data for targeting have to use the... Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in...
Left to right: Amazon CEO Andy Jassy, Walmart CEO Doug McMillon and President Donald Trump. Photos via Getty.
The Briefing

Walmart Helps Bail Out Amazon

By Theo Wayt · Apr 23, 2025 5:00pm PDT
Amazon CEO Andy Jassy needs to send a thank-you card to Walmart CEO Doug McMillon—because it looks like Walmart just helped bail out Amazon. President Donald Trump’s signal on Tuesday that he might reduce tariffs on Chinese imports from the current level of 145% followed a meeting the president held with McMillon and the CEOs of Target and Home... Amazon CEO Andy Jassy needs to send a thank-you card to Walmart CEO Doug McMillon—because it...
Sunday Insights

Walmart’s Amazon-Sized Ads Opportunity

By Catherine Perloff · Jul 5, 2026 8:01am PDT
Walmart isn’t generally thought of as an advertising business, but the retail giant now makes more money selling ads than small social media firms like Snap or Pinterest do. And judging by the growth of its ad business in recent years, along with its acquisition of companies aimed at bolstering that business, it’s positioned to become an even... Walmart isn’t generally thought of as an advertising business, but the retail giant now makes...
Photo by David Paul Morris/ Getty Images
Dealmaker

Walmart’s $1.4 Billion Ad Tech Purchase: How The Price Compares

By Catherine Perloff and Valida Pau · Jun 23, 2026 2:20pm PDT
Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday is a reminder of how serious the retail giant is about building its ad business.Walmart is paying a big price for Vibe, which helps small businesses buy ads on streaming platforms and will allow Walmart to reach more advertisers looking to buy spots... Walmart’s $1.4 billion purchase of New York–based advertising technology startup Vibe on Tuesday...
Walmart CTO, Hari Vasudev. Photo courtesy of Walmart.

Walmart Looks Offline for AI Shopping Data Advantage

By Ann Gehan · Jun 3, 2026 6:00am PDT
Walmart is trying to make its Sparky assistant smarter and more capable for shoppers by collecting more real-world data on how people shop inside its 3,500-plus U.S. superstores. Gathering more in-store information has been a focus for the company since Sparky launched about a year ago, said Hari Vasudev, Walmart’s U.S. chief technology officer,... Walmart is trying to make its Sparky assistant smarter and more capable for shoppers by...