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Instagram

Instagram is a social media platform that enables users to share photos and videos with their followers owned by Meta. With over one billion monthly active users, Instagram has become a powerful tool for businesses to connect with their customers, build brand awareness, and drive sales. Adam Mosseri is the head of Instagram. Competitors include other social media platforms such as Facebook, Twitter, TikTok and Snapchat.

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Illustration: Clark Miller
The Weekend

TBPN’s Lovable Underdog Era Ends

By Abram Brown · Apr 4, 2026 2:07pm PDT
Welcome, Weekenders! In this newsletter:• The Big Read: A familiar Silicon Valley foe is the mastermind behind those explosive chatbot lawsuits• Tech Culture: San Francisco’s mecca for mad scientists eyes global expansion • Plus, Recommendations—our weekly pop culture picks: “The Idiot,” “Dune Messiah” and “The AI Doc: Or How I Became an... Welcome, Weekenders! In this newsletter:• The Big Read: A familiar Silicon Valley foe is the...
Art by Clark Miller; screenshot via YouTube.
The Big Read

Jay Edelson Made Facebook Pay. Now He’s Coming for Silicon Valley’s AI

By Andrew Zaleski · Apr 3, 2026 9:01am PDT · 2 comments
To a degree, Jay Edelson, the class-action litigator who has made himself a constant thorn in the side of Silicon Valley’s biggest companies, likes to present a laid-back image. No power suits and wing tips for him—he prefers hoodies and sneakers. His constant companion at his Chicago office is Arlo, a white-and-gray sheepadoodle. On... To a degree, Jay Edelson, the class-action litigator who has made himself a constant thorn in the...
Photos of Sam Atlman and Fidji Simo by Getty Images. Portraits of John Coogan and Jordi Hays courtesy of TBPN. Art by Mike Sullivan
Exclusive

Why OpenAI’s Fidji Simo Bought the TBPN Podcast Amid Crusade Against ‘Side Quests’

By Stephanie Palazzolo · Apr 2, 2026 2:27pm PDT
In recent weeks, Fidji Simo has burst into public view as the OpenAI executive bringing much-needed discipline to the AI startup, as it inches toward an initial public offering late this year. Last month, Simo—who is now CEO of AGI Deployment—delivered the sobering message to the company’s staff that OpenAI can no longer chase “side... In recent weeks, Fidji Simo has burst into public view as the OpenAI executive bringing...
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Creator Economy

TikTok, Instagram May Worsen Streaming Ad Market’s Woes

By Kaya Yurieff · Jul 1, 2025 2:00pm PDT
The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that Instagram and TikTok are both working on versions of their video apps better suited for TV screens, following YouTube’s success in the living room.It’s easy to understand why these social media companies want to get in the game. Advertisers generally... The TV streaming market is getting awfully crowded! Last week, Kalley and I broke the news that ...