E-Commerce

The Information’s reporting on e-commerce includes uncovering financials from the world’s biggest e-commerce companies, such as Amazon and Shein. Additionally, our team is leading the analysis of forays into e-commerce by various platforms, including ByteDance's TikTok, X and more.

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Recent Articles about E-Commerce
Art by Mike Sullivan.
Exclusive

Amazon Curbs Misleading Markdowns Ahead of Prime Day Sale

By Ann Gehan · Apr 3, 2026 10:16am PDT
Amazon is taking steps to curb misleading markdowns on its retail site ahead of its annual Prime Day sale this summer, steps that could cut down on eye-popping Prime Day deals while addressing complaints that some discounts are overstated. Over the next two months, Amazon will closely track what shoppers have been paying for items in the run-up... Amazon is taking steps to curb misleading markdowns on its retail site ahead of its annual Prime...
Photos of Sam Atlman and Fidji Simo by Getty Images. Portraits of John Coogan and Jordi Hays courtesy of TBPN. Art by Mike Sullivan
Exclusive

Why OpenAI’s Fidji Simo Bought the TBPN Podcast Amid Crusade Against ‘Side Quests’

By Stephanie Palazzolo · Apr 2, 2026 2:27pm PDT
In recent weeks, Fidji Simo has burst into public view as the OpenAI executive bringing much-needed discipline to the AI startup, as it inches toward an initial public offering late this year. Last month, Simo—who is now CEO of AGI Deployment—delivered the sobering message to the company’s staff that OpenAI can no longer chase “side... In recent weeks, Fidji Simo has burst into public view as the OpenAI executive bringing...
Art by Mike Sullivan.
Exclusive

Amazon’s AI Chat Ads Yield Data but Few Sales

By Catherine Perloff · Apr 1, 2026 6:02am PDT
The early batch of ads running on OpenAI’s ChatGPT has drawn a lot of attention in recent weeks. But marketers have also been trying out another new form of conversational ads offered by an existing advertising heavyweight: Amazon. Even there, marketers are only starting to get a read on how much traction these ads are getting. For Paladone, an... The early batch of ads running on OpenAI’s ChatGPT has drawn a lot of attention in recent weeks....
Art by Clark Miller
The Big Read

E-Commerce Startups Are Back From the Dead

By Ann Gehan · Oct 10, 2025 9:24am PDT · 1 comment
Lately, venture capitalist Ben Lerer has found himself experiencing a bit of déjà vu: Once again, there’s a whole nest of thriving e-commerce startups worth his attention. When I reached him a couple weeks ago, his firm, Lerer Hippeau, was just putting money into two of them: Elm Biosciences, a new skin care startup, and Stiller’s... Lately, venture capitalist Ben Lerer has found himself experiencing a bit of déjà...
Art by Clark Miller.
E-commerce

‘Everyone’s Desperate’: Consumer Startups Bet on Mobile Big Brother Billboards

By Ann Gehan · Nov 29, 2024 10:00am PST · 2 comments
When Huel, a London-based startup that sells protein bars and powdered meals, was plotting an expansion push into America earlier this year, the company’s executives knew they needed to make a splash. Huel’s $200 million in annual revenue came from online sales mostly in Europe—in the U.S., it hoped to win over customers in... When Huel, a London-based startup that sells protein bars and powdered meals, was plotting an...