Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.

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Recent Articles about Apple

Illustration: Clark Miller

TBPN’s Lovable Underdog Era Ends

By Abram Brown · Apr 4, 2026 2:07pm PDT

Welcome, Weekenders! In this newsletter:• The Big Read: A familiar Silicon Valley foe is the mastermind behind those explosive chatbot lawsuits• Tech Culture: San Francisco’s mecca for mad scientists eyes global expansion • Plus, Recommendations—our weekly pop culture picks: “The Idiot,” “Dune Messiah” and “The AI Doc: Or How I Became an... Welcome, Weekenders! In this newsletter:• The Big Read: A familiar Silicon Valley foe is the...

Illustration: Clark Miller

Frontier Tower, A Hot Spot for Strange Tech, Plots Global Expansion and New Hotel

By Eli Rosenberg · Apr 4, 2026 6:54am PDT · 3 comments

Near the corner of Sixth and Market streets in downtown San Francisco, Frontier Tower has become a 15-story haven for the wildest and weirdest thinkers in technology. Floor 11 is full of longevity and health tech enthusiasts. The crypto folks are a floor above, with a lounge full of expensive furniture. AI is on floor 9. And the big event there... Near the corner of Sixth and Market streets in downtown San Francisco, Frontier Tower has become...

Art by Mike Sullivan.

Amazon Curbs Misleading Markdowns Ahead of Prime Day Sale

By Ann Gehan · Apr 3, 2026 10:16am PDT

Amazon is taking steps to curb misleading markdowns on its retail site ahead of its annual Prime Day sale this summer, steps that could cut down on eye-popping Prime Day deals while addressing complaints that some discounts are overstated. Over the next two months, Amazon will closely track what shoppers have been paying for items in the run-up... Amazon is taking steps to curb misleading markdowns on its retail site ahead of its annual Prime...