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Apple

Apple is a multinational technology company headquartered in Cupertino, Calif., and led by CEO Tim Cook. With a market capitalization of over $2 trillion, it is one of the largest companies in the world. Apple’s main competitors in the technology industry include Samsung, Google and Amazon. Apple is a latecomer to the artificial intelligence race, and the company also has ambitions to lead in augmented reality and video production.
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Recent Articles about Apple
The foldable iPhone Duo. David Paul Morris/Bloomberg/Getty Images.
Sunday Insights

Why Apple Is Betting on Foldable iPhones

By Tiffany Li · Sep 20, 2026 8:01am PDT
When new Apple CEO John Ternus showed off the first version of a foldable iPhone at an event earlier this month, there was a good chance many Americans watching clips of the video stream had never thought hard about buying such a device. But Apple is betting that the same demand that’s driven double-digit growth of such phones outside North... When new Apple CEO John Ternus showed off the first version of a foldable iPhone at an event...
Apple CEO John Ternus. Photo by Adam Gray/Getty Images.
Exclusive

Apple Considers Return to Server Market, Has Talked With Nvidia to Use Network Tech

By Aaron Tilley, Qianer Liu and Phoebe Liu · Sep 16, 2026 6:00am PDT
Apple has been working on plans for an enterprise server using its own chips that could incorporate networking equipment from Nvidia, people familiar with the project said, as the Mac maker looks to capitalize on surging interest in its computers for AI. Apple has been developing the server with plans to sell it to AI developers, other... Apple has been working on plans for an enterprise server using its own chips that could...
Apple’s outgoing and incoming Tim Cook and John Ternus. Michael Buckner/Variety via Getty Images.
The Briefing

Apple’s Changing of the Guard

By Martin Peers · Aug 30, 2026 3:01pm PDT
Tim Cook winds up 15 years as Apple CEO tomorrow, succeeded by John Ternus, which is probably the most significant event of the week in tech. We can’t call it news, as it was announced a few months ago, but it’s worth taking note of now that it’s actually happening. After all, while CEOs of small to midsize tech companies come and go fairly... Tim Cook winds up 15 years as Apple CEO tomorrow, succeeded by John Ternus, which is probably the...
Most Popular Articles on Apple
Koray Kavukcuoglu, head of Google DeepMind, at The Information’s AI Agenda Live. Photo by Erin Beach.
Applied AI

In Robotics, Google Goes Android to Tesla’s Apple

By Jessica E. Lessin · Oct 1, 2026 2:50pm PDT
While interviewing Google’s Koray Kavukcuoglu last week, I had a flash of deja vu. In his first sit-down since taking over as CEO of Google DeepMind, Kavukcuoglu offered some of his most detailed comments yet on where the company's robotics ambitions are headed and how they differ from the rest of the industry. While interviewing Google’s Koray Kavukcuoglu last week, I had a flash of deja vu. In his...