Episode Description

The Information’s TITV is on the ground at Adobe MAX 2026 in Miami Beach, where host Akash Pasricha speaks with Adobe executives Hannah Elsakr and Deepa Subramaniam about Firefly Foundry, custom AI models, creative agents and the growing role of ChatGPT and other AI platforms in creative work. Newell Brands CMO Nick Hammitt discusses how his team works with Adobe to scale content production while maintaining brand quality, and how AI is reshaping marketing.

Guests:

- Hannah Elsakr, Global VP, GenAI New Business Ventures, Adobe

- Deepa Subramaniam, Vice President of Product Marketing, Creative Professionals, Adobe

- Nick Hammitt, CMO, Newell Brands

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Chapters:

1:05 - Intro: On the Ground at Adobe MAX 2026

1:39 - Hannah Elsakr: Firefly Foundry and enterprise AI

10:27 - Deepa Subramaniam: Adobe's creative agents and AI integrations

25:55 - Nick Hammitt: Adobe, AI and the marketing stack

38:30 - Outro